7Ps of Marketing
BYD marketing mix (BYD 7Ps of marketing) comprises elements of the marketing mix that consists of product, place, price, promotion, process, people and physical evidence for the one of the leading rechargeable battery manufacturers in the global arena. Product Element in BYD Marketing Mix (BYD 7Ps of Marketing) BYD Group engages in diversified market segments, such as smart phones, tablet computers, smart home devices, game hardware, drones, Internet of Things, robots, communication equipment and medical and health equipment. The table below the complete range of BYD product categories. Product category Products Automobile Vehicles, buses and trucks Rail transit Medium-capacity “SkyRail” and low-capacity “SkyShuttle” Renewable energy batteries, solar energy products, energy storage Electonic Products and services for a wide range of products such as smartphones, tablet PCs, new energy vehicles, residential energy storage, smart home, game hardware, unmanned aerialvehicles, Internet of Things, robotics, communication equipment, health devices etc. BYD Product Categories Despite the diverse product category, automobiles are the biggest source of revenue for the company. Specifically, as illustrated in figure below, the share of automobiles and related products of total revenues increased from 59.66% in 2021 to 76.57% in 2022. This tendency is likely to persist in the longer term perspective. Revenue breakdown by product category[1] Place Element in BYD Marketing Mix (BYD 7Ps of Marketing) In 2022 BYD sold EVs to more than 400 cities in over 70 countries and regions across the six continents of the world.[2] The effectiveness of BYD’s distribution channels is a critical factor in reaching and satisfying the ever-evolving needs of its target audience. Utilizing a combination of authorized dealerships, online platforms, and strategic partnerships, BYD aims to create a seamless experience for customers. A critical analysis of these channels should focus on their efficiency in delivering products to consumers, their contribution…
Marriott marketing mix (Marriott 7Ps of marketing) comprises elements of the marketing mix that consists of product, place, price, promotion, process, people and physical evidence. Product Element in Marriott Marketing Mix (Marriott 7Ps of Marketing) Marriott offers a wide range of services to its guests. These include, but not limited to accommodation, meetings and events, food and beverage, as well as, fitness and recreation. The level of services varies according to the brand tier. The table below illustrates Marriott brand tiers and respective brands. Brand Tier Brand Names Classic Luxury The Ritz-Carlton, St. Regis, JW Marriott, Ritz-Carlton Reserve, The Luxury Collection, W Hotels, EDITION, Marriott Hotels Premium Sheraton, Delta Hotels, Le Méridien, Westin, Renaissance Hotels, Gaylord Hotels Select Courtyard Hotels, Four Points, Spring Hill Suites, Protea Hotels, Fairfield Inn & Suites, City Express, AC Hotels, Aloft Hotels, Moxy Hotels Long Stays Marriott Executive Apartments, Residence Inn by Marriott, TownePlace Suites by Marriott, element by Westin, Homes & Villas by Marriott International Distinctive Autograph Collection Hotels, Design Hotels, Tribute Portfolio Marriott International brands Place Element in Marriott Marketing Mix (Marriott 7Ps of Marketing) At the end of 2022, Marriott International had nearly 8,300 properties and approximately 1.5 million rooms in 138 countries and territories. [1] The largest hotel chain in the world directly operates 2,053 properties with 576,243 rooms and the remaining properties are franchised. The company has a strong presence in major cities, tourist destinations, and business districts. Marriott also has a growing presence in emerging markets. Price Element in Marriott Marketing Mix (Marriott 7Ps of Marketing) Marriott International uses the following pricing strategies: Dynamic pricing strategy. Marriott International uses dynamic pricing to adjust the prices of its hotel rooms based on demand. According to this strategy the price of a room can vary depending on…
Netflix marketing mix (Netflix 7Ps of marketing) comprises elements of the marketing mix. These elements are product, place, price, promotion, process, people and physical evidence. Product Element in Netflix Marketing Mix (Netflix 7Ps of Marketing) Netflix produces TV series, films and games across a wide variety of genres and languages. These are referred to as content. Netflix content can be divided into three categories: Licensed non-first window content. Licensed original first-window content Owned original first-window content. Place Element in Netflix Marketing Mix (Netflix 7Ps of Marketing) Netflix has offices in over 25 countries. The entertainment services provider creates films and series in more than 50 countries. Except for Albuquerque Studios in New Mexico and the Egyptian Theater in Los Angeles, Netflix does not own the facilities in which it operates. As of December 31, 2022, the streaming service had approximately 12,800 full-time employees located globally in 65 countries. Netflix is available virtually everywhere except in China and Russia and it has 231 million paid memberships in over 190 countries. [1] Price Element in Netflix Marketing Mix (Netflix 7Ps of Marketing) Netflix pricing strategy integrates the following elements: Value pricing. The entertainment services provider employs value pricing strategy. The company determines subscription cost for its streaming service on the basis of their perceived value by customers. Moreover, the on-demand media provider closely monitors the prices of its major competitors such as HBO Max, Hulu, Amazon Prime Video, Disney+ and Apple TV+ and adjusts its prices accordingly. Geographic pricing. Netflix prices vary in over 190 countries it operates to reflect local consumer purchasing power, competition and a range of other factors. For example, As of July 2023 the Premium package with streaming quality 4K Ultra HD and HDR costs USD 19,99 in USA and R199 (USD 11,16) in South…
Nvidia marketing mix (Nvidia 7Ps of marketing) comprises elements of the marketing mix that consists of product, place, price, promotion, process, people and physical evidence. Product Element in Nvidia Marketing Mix (Nvidia 7Ps of Marketing) Nvidia develops and sells graphics processing units (GPUs) and related software for a wide range of applications. Nvidia products are used for gaming, professional visualization, data centre and cloud computing, artificial intelligence, autonomous vehicles, and other high-performance computing applications. Moreover, the multinational technology company also sells system-on-a-chip (SoC) products for mobile devices, development kits, and software development tools for AI and GPU computing. Place Element in Nvidia Marketing Mix (Nvidia 7Ps of Marketing) The company uses a number of sales channels in an integrated manner to deliver its products to the end user. These include the following: – Direct Sales. The software and fables company offers its products through its online store at www.store.invidia.com. Also the company has some physical retail stores called “Nvidia GeForce Experience Stores” located in major cities worldwide such as Los Angeles, London, Munich, Stockholm and Sydney. – OEM Partnerships. Nvidia partners with original equipment manufacturers (OEMs) to sell its products as part of their systems. Their main OEM partners are major computer manufacturers such as Dell, HP, and Lenovo. – Distribution Partnerships. The company also relies on distributors to sell its products to retailers and system integrators. For example, Micro, Synnex, and Tech Data are major distributors for Nvidia. –E-tailers. Major e-tailers, such as Amazon, Newegg, and Best Buy also sell Nvidia products to end users. – System Integrators. These are the companies that build custom systems for customers, incorporating Nvidia’s products as part of the solution. – Cloud Service Providers. Cloud service providers such as Amazon Web Services, Microsoft Azure, and Google Cloud offer GPU-accelerated computing…
WeWork marketing mix (WeWork 7Ps of marketing) comprises elements of the marketing mix that consists of product, place, price, promotion, process, people and physical evidence. Product Element in WeWork Marketing Mix (WeWork 7Ps of Marketing) WeWork offers the following three products and services: Space as a service. Coworking space for small to medium sized businesses and flexible space solutions for enterprise companies. WeWork access. Workspaces around the world by the hour, day, or month through monthly subscription All Access product or pay-as-you-go On Demand product. Services within access category are similar to a gym membership model in a way that membership sales are not limited by the desk capacity within premises. WeWork Workplace. Workspace management software solution. It is software for landlords for online booking of desks, offices, collaboration hubs, and meeting rooms, in addition to providing meaningful utilization analytics, and helping to optimize space across assets. Place Element in WeWork Marketing Mix (WeWork 7Ps of Marketing) The co-working giant has a network of 756 locations in 38 countries, including 277 locations in the US as of December 2021. Customers can find information regarding the address of each location on company’s website and purchase WeWork products and services in any of these locations. Furthermore, customers can book flexible workspace using WeWork app at a time and place that is convenient to them. Price Element in WeWork Marketing Mix (WeWork 7Ps of Marketing) WeWork pricing strategy includes the following elements: Flexible pricing. The co-working giant applies a wide range of pricing options such as daily pay-as-you-go, as well as, monthly and yearly membership fees. Global flexible workspace provider can also offer custom payment plan for its large enterprise customers. Geographical pricing. As mentioned the workspace provider operates in 38 countries and prices vary in each country to…
Starbucks 7Ps of marketing comprises elements of the marketing mix that consists of product, place, price, promotion, process, people and physical evidence as discussed below in more details. Product Element in Starbucks Marketing Mix (Starbucks 7Ps of Marketing) Starbucks sells coffee, tea and other beverages and a variety of fresh food items, including snack. In addition to its flagship Starbucks Coffee brand, the company sells products and services under the following brands: Teavana, Seattle’s Best Coffee, Evolution Fresh, Ethos, Starbucks Reserve and Princi. The global coffeehouse chain also sells merchandise products such as coffee- and tea-brewing equipment, Verismo® System by Starbucks, mugs and accessories, packaged goods, books and gifts. Starbucks products are known for high quality. Coffee is the main product sold by company and it sells more than 30 blends and single-origin premium coffees. Place Element in Starbucks Marketing Mix (Starbucks 7Ps of Marketing) Starbucks operates in 84 markets globally and its products can be purchased from the following places: 1. Company-operated stores. There were 17133 company-operated stores, which accounts for about 51% of total numbers of stores by the end of fiscal 2021.[1] Almost all company-operated stores are leased. Starbucks company-operated stores are usually located at high-traffic, high-visibility locations 2. Licensed stores. There were 16700 licensed Starbucks stores by the end of fiscal year 2021, representing about 49% of total numbers of stores.[2] The world’s largest coffeehouse chain offers customers the possibility to order online or through mobile app. Customers can explore the menu, customize their order according to their tastes and preferences and find nearest store location to collect their order. 3. Grocery and foodservice accounts. The world’s largest coffee retailer also sells its products via global leading supermarket chains such as Walmart, Tesco, Sainsbury’s and others. Only the most popular products such as Starbucks Espresso…
McDonald’s 7Ps of marketing comprises elements of the marketing mix that consists of product, place, price, promotion, process, people and physical evidence. Product Element in McDonald’s Marketing Mix (McDonald’s 7Ps of Marketing) McDonald’s restaurants offer a substantially uniform menu, although there are geographic variations to suit local consumer preferences and tastes. The fast food chain sells a wide range of fast food products such as hamburgers and cheeseburgers, Big Mac, Quarter Pounder with Cheese, Filet-O-Fish, several chicken sandwiches, Chicken McNuggets, wraps and french fries. The company also offers salads, oatmeal, shakes, McFlurry desserts, sundaes, soft serve cones, pies, soft drinks, coffee, McCafé beverages and other beverages.[1]Although, the company has long announced its pledge to increase the nutritional value of its meals, McDonald’s foods widely remain to be perceived as unhealthy. Place Element in McDonald’s Marketing Mix (McDonald’s 7Ps of Marketing) There are 40,031 McDonald’s restaurants in 119 countries.[2] As of December 2021 in total 37,295 stores, or 93%, were franchised. According to its aggressive expansion business strategy, the company aims to establish its presence in urban, as well as, in rural areas. The company states that “McDonald’s looks for the best locations within the marketplace to provide our customers with convenience. We build quality restaurants in neighbourhoods as well as airports, malls, tollways, and colleges at a value to our customers”.[3]. Generally, major fast food restaurants tend to cluster and in most locations, where there is a McDonald’s, there is also a Burger King right across the street.[4] Price Element in McDonald’s Marketing Mix (McDonald’s 7Ps of Marketing) McDonald’s pricing strategy comprises the following: 1. Economy pricing. McDonald’s follows cost leadership business strategy and accordingly, its foods and drinks are offered for competitive prices. The fast food chain offers customers the possibility to dine for a fraction of costs that are charged…
Square marketing mix (Square 7Ps of marketing) comprises elements of the marketing mix that managers can review and optimise in order to increase their revenues. The original 4Ps of the concept introduced by E. Jerome McCarthy in 1960 consisted of product, price, place and promotion. Later, additional 3Ps – process, people and physical evidence were added to further expand the model. Product Element in Square Marketing Mix (Square 7Ps of Marketing) Square offers financial products and services for small businesses, as well as, consumers. The company offers more than 30 distinct products and services to sellers that help them manage and grow their business. These include but not limited to Point of Sale (POS) systems, bank card readers, terminals, register and others. Cash App, on the other hand is an ecosystem of financial services that allows individuals to store, send, receive, spend, and invest their money. As of December 2019, Cash App had approximately 24 million monthly active customers who had at least one cash inflow or outflow during a given month.[1] The financial services and digital payments company is engaged extensively in development of new products and services to strengthen its ecosystem. Product development expenses for the year ended December 31, 2019, increased by USD173.1 million, or 35%, compared to the year ended December 31, 2018.[2] Place Element in Square Marketing Mix (Square 7Ps of Marketing) Place element of marketing mix refers to distribution strategies of products and services. Square distributes its products and services through the following channels: Online store in official website of the company Direct sales and account management teams to acquire large sellers Third-party developers and partners who offer Square solutions to their own customers. Price Element in Square Marketing Mix (Square 7Ps of Marketing) Square monetizes its products through a combination…
W.W. Grainger marketing mix (Grainger 7Ps of marketing) comprises elements of the marketing mix that consists of product, place, price, promotion, process, people and physical evidence. Product Element in W.W. Grainger Marketing Mix Grainger offers about 1,7 million types of products supplied by about 5000 suppliers worldwide. In 2019 no single product category comprised more than 17% of the global sales.[1] The figure below illustrates product categories of the global industrial supply company. Moreover, the B2B distributor offers certain services such as inventory management and technical support. Grainger Product Categories Place Element in W.W. Grainger Marketing Mix Grainger primarily operates in North America, Japan and Europe. The industrial supply company utilizes a wide range of sales channels such as online, mobile devices, sales representatives, local branches and product vending machines on customer sites. In 2018, 62 percent of Grainger’s revenue in the U.S. came from online channels, making it the 10th largest e-retailer in North America, according to Internet Retailer.1 Through Grainger.com, eProcurement connections, KeepStock solutions and mobile applications, the company continues to develop online capabilities that promote a personalized, relevant, effortless experience for each customer.[1] Price Element in W.W. Grainger Marketing Mix Traditionally, Grainger pricing strategy was premium pricing strategy. The worldwide distributor of industrial products was able to charge premium costs from its customer thanks to wide range of its products, convenience of purchasing and technical expertise. However, increasing popularity of Amazon Business posed a considerable threat to industrial distributors in general and Grainger in particular due to Amazon’s extensive experience and competence in e-commerce, customer service and timely product delivery. In response to growing threat from Amazon, Grainger changed its pricing strategy in 2017 to make prices more affordable. Moreover, the global industrial supply company placed greater emphasis on its Zoro brand in U.S.…