WeWork Inc. Report
- Published: February 2023
- 10622 Words
- 44 Pages
Founded in 2010 in Manhattan USA by Adam Neumann and Miguel McKelvey, WeWork Inc. is a global flexible workspace provider that comprises a network of 756 locations in 38 countries. The co-working giant has approximately 590 thousand physical memberships as of December 2021 (Annual Report, 2021). In the US in 2021 WeWork represented approximately 0.5% of all commercial office space and 63% of Fortune 100 companies are WeWork members
WeWork’s mission is to empower tomorrow’s world at work. The workspace provider has a business strategy of digitalizing the real estate business and offering space as a service. The company had severe leadership and ethical challenges under controversial co-founder and the first CEO Adam Neumann, but the current CEO Sandeep Mathrani is bringing discipline and maturity to the leadership. The hierarchical organizational structure of the company has allowed Mathrani to turn around the business to a certain extend via reducing operational costs and focusing on the core business.
The co-working and office space operator has considerable strengths such as solid international presence, brand recognition and experience in its niche. At the same time, WeWork has certain serious weaknesses that include the absence of profitability and high level of indebtedness. Moreover, WeWork brand image has been severely damaged due to management and ethical issues under the leadership of Adam Neumann as discussed throughout this report.
WeWork Inc. Report contains the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porter’s Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on WeWork. Moreover, the report contains analyses of WeWork’s business strategy, leadership and organizational structure and ecosystem. The report also analysis marketing strategy, ecosystem and discusses the issues of corporate social responsibility.
1. Executive Summary
2. Business Strategy
3. Leadership
4. Organisational Structure
5. Organizational Culture
6. WeWork and Ansoff Matrix
7. SWOT Analysis
7.1 Strengths
7.2 Weaknesses
7.3 Opportunities
7.4 Threats
8. PESTEL Analysis
8.1 Political Factors
8.2 Economic Factors
8.3 Social Factors
8.4 Technological Factors
8.5 Environmental Factors
8.6 Legal Factors
9. Marketing Strategy
9.1 7Ps of Marketing
9.2 Segmentation, Targeting & Positioning
9.3 Marketing Communication Mix
9.3.1 Print and Media Advertising
9.3.2 Sales Promotions
9.3.3 Events & Experiences
9.3.4 Public Relations
9.3.5 Direct Marketing
9.3.6 Personal Selling
10. Porter’s Five Forces Analysis
10.1 Threat of new entrants
10.2 Bargaining power of buyers
10.3 Bargaining power of suppliers
10.4 Threat of substitute products or services
10.5 Rivalry among existing firms
11. WeWork Value-Chain Analysis
11.1 Primary Activities
11.1.1 Inbound logistics
11.1.2 Operations
11.1.3 Outbound logistics
11.1.4 Marketing and Sales
11.1.5 Service
11.2 Support Activities
11.2.1 Infrastructure.
11.2.2 Human Resource Management
11.2.3 Technology Development
11.2.4 Procurement
12. McKinsey 7S Model
12.1 Hard Elements
12.2 Soft Elements
13. WeWork Ecosystem
List of Figures
Figure 1 We Work organizational structure under Adam Neumann
Figure 2 Current pattern of WeWork organizational structure
Figure 3 WeWork Ansoff Growth Matrix
Figure 4 Porter’s Five Forces
Figure 5 Global co-working market size forecast
Figure 6 Global market share for shared office space as of 2019
Figure 7 WeWork Value Chain Analysis
Figure 8 McKinsey 7S model
List of Tables
Table 1 WeWork SWOT Analysis
Table 2 WeWork segmentation, targeting and positioning
Table 3 WeWork locations
AirBnb
Brookfield Property
General Growth Properties
Impact Hub
Law Firm Suites
Orega
Regus
SoftBank
Upflex
Workbar
Why the price of this report is so low?
1. Reports offered in this portal are produced by a small team led by academic writer John Dudovski.
2. Our reports are shorter compared to reports produced by large research companies. Company reports are produced to assist with academic works of business students in particular. Therefore, all points that do not relate to academic needs of business students are left out.
3. We do not have huge fixed expenses large research companies do, thus, we are able to deliver reports for a little cost.
How do I receive the report?
After completing the payment you will receive a link to the e-mail related to your Pay Pal account or the e-email you entered when specifying bank details. You can download the report via this link. The report is downloaded in PDF format. The link will stay active for 7 days.
How can I use the report to complete my academic assignment/research?
Reports offered by research-methodology.net are professionally written samples in their respective areas. Reports are intended to be used as guides and sources of secondary data for reference purposes.
How do I use 50% discount for my next purchase
When you buy a report or e-book, along with your purchase details you will receive a Coupon Code. For your next purchase simply use this code when proceeding to checkout and you will receive 50% discount.
How to reference this report?
You can reference this report in the following manners:
Harvard Referencing System
Dudovskiy, J. (2023) WeWork Inc. Report 2023., UK: Research Methodology, Available from: https://research-methodology.net/wework-inc-report
APA Referencing System
Dudovskiy, J. (2023) Tesla Inc. Report 2023, Retrieved from https://research-methodology.net/wework-inc-report
Vancouver Referencing System
Dudovskiy J. WeWork Inc. Report 2023. UK: Research Methodology, 2023, [cited ‘the date you used the report’] Available from: https://research-methodology.net/wework-inc-report
I did not receive the link/I can not download the report?
If you have any difficulties with downloading reports you have purchased please e-mail us the details of your purchase. We will send the report to you as an e-mail attachment shortly.
- Published: February 2023
- 10622 Words
- 44 Pages
