We value your privacy

We use cookies to enhance your browsing experience, serve personalized ads or content, and analyze our traffic. By clicking "Accept All", you consent to our use of cookies.

Customize Consent Preferences

We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.

The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ... 

Always Active

Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

No cookies to display.

Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.

No cookies to display.

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

No cookies to display.

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

No cookies to display.

Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.

No cookies to display.


Longleat Safari Park SWOT Analysis

By John Dudovskiy
January 3, 2014

Longleat Safari Park SWOT Analysis Longleat Adventure and Safari Park, owned by Owned by Longleat Enterprises Limited has been operating from April 1966 and comprises more than “15 fabulous attractions, including the new multi pound Jungle Kingdom and Longleat House, one of the most stunning stately homes in Britain” (About Longleat, 2013, online).

The following table illustrates Longleat Safari Park SWOT analysis:

Strengths

  • Lack of competition in the UK
  • High quality of customer services
  • Affordable prices for Longleat Hotels
 Weaknesses

  • Not possible to reach the park by public transport
  • “Mercedes Destroyed by Monkeys at Longleat Safari Park” and some other similar videos on YouTube demotivating people to attend to park
Opportunities

  • Increasing ranges of services
  • Possibilities of attracting sponsors
  • Increasing ranges of animals
 Threats

  • Negative impacts of various environmental groups
  • Visitors being attacked by animals
  • Environmental changes posing risks for animals in Longleat Safari Park

 

 
Category: SWOT Analyses
Tags: ,
[]