Business Strategy

Regardless of type of the business the strategy of running it has changed dramatically in a way that nowadays, the increasing role and impact of internal and external factors to the business have to be taken into account. This fact produces extra challenges for strategic level managers, because they need to focus on creating competitive edge for the business, at the same time when globalization affects all aspects of the business including its strategic direction, supply-chain, value-chain, competitive advantage etc. While this new business environment is seen as challenging by some business executives, others have transformed challenges globalisation offers into competitive advantages of their businesses.