Strategy
This report has been written for Managing Director of a business organisation and the report illustrates company e-business strategy sample. The report has been written because although the current website of the company has some e-commerce facilities its contribution to the level of revenues is significantly below from its full potential. The report discusses specific elements and issues of e-business strategy such as intranets and extranets, security and legal issues facing an online business organisation, and role of search engine in e-business strategy. Moreover, the report contains explanations of potential impact of a well-designed website on an e-business entity. The 21st century is being rightly classified as the age of information and Internet and innovations in information technology (IT) play increasingly great role in processional and even personal lives of many people. Moreover, internet offers unprecedented opportunities for business organizations. 1. Introduction 1 2. The role of intranets and extranets in business communication 1 3. Security and legal issues facing an online business organisation 2 4. Role of search engines in e-business strategy 3 5. Impact of well-designed website on an e-business 4 6. Conclusions 6 References 8 Amazon Bing Facebook Google Next Tesco Twitter Yahoo How do I receive the report? Once payment is made you will receive a link to you e-mail you have registered with on Pay Pal or the e-email you have entered when specifying bank details to download the report. The report is downloaded in PDF format. The link will stay active for 7 days. How can I use the report to complete my academic assignment/research? Reports and essays offered by research-methodology.net are professionally written samples in their respective areas. Reports and essays are intended to be used as guides and sources of secondary data for reference purposes. I did not receive the link/I can…
The following table revisits opportunities and threats faced by Starbucks in the UK market and briefly analyses the extent of fit between these and Starbucks strengths and weaknesses: Fit Comments Opportunities New product development Yes With the record revenues of $11.7 generated in 2011, Starbuck possesses sufficient amount of financial resources in order to engage in new product development in a successful manner Increasing the level of operational efficiency through technological innovation Yes Starbucks possesses financial and human resources to engage in research and development in order to increase the level of operational efficiency through technological innovation Increasing the range of target customer segment Yes Necessary amount of expertise and resources are possessed by Starbucks so that the range of target customer segment can be increasedSpecifically, a range of lower priced drinks and food need to be added to Starbucks menu so that individuals with lower budgets can also be included to target customer segment Threats Further damage to brand image due to paying no taxes scandal Yes Effective PR programs can be initiated by Starbucks so that the negative impact of the scandal can be minimised Adverse impact of changes in the UK taxation policy No Starbucks possesses no tools to impact changes in UK taxation policies Continuing economic issues in the EU and the UK negatively impacting the levels of consumer spending No Starbucks management can not address macroeconomic issues in the UK with negative implications on the levels of consumer spending The level of strategic fit for Starbucks The Level of Starbucks Match to CSF It is strategically important for businesses to address industry CSF in a successful manner in order to achieve long-term growth in the market. The level of Starbucks match to CSF is illustrated in Table…
Threshold resources for Starbucks operations in the UK consist of venues, basic coffee machine, tables, cups, human resources etc. However, threshold resources would not suffice in terms of enabling Starbucks to survive the competition, and therefore, Starbucks utilises a set of distinctive resources in UK market that include effective design of shops, a wide range of fresh coffee and other products, customer loyalty card, as well as, sophisticated Verismo technology. Likewise, threshold competencies for Starbucks may consist of selling coffee drinks and food prepared through basic processes to customers in the most basic manner. Nevertheless, Starbucks strives to achieve a competitive advantage in the market through a set of core competencies that include exceptional customer services achieved through a high level of employee motivation, focus on product quality, and strong leadership from CEO and President Howard Schultz. Starbucks also possesses the following competencies and capabilities: Generating a record total revenues of USD 13.3 billion to further contribute to its strong financial position Entering the market of super-premium juices through acquiring Evolution Fresh Increasing the range of its products through the introduction of Starbucks Blond Roast Initiating a set of corporate social responsibility programs and partnerships such as strategic partnership with DonorsChoose.org, initiating Youth Action Grants, etc. Launching personalised Frappuccino drinks Starbucks Corporation Report uploaded on April 2017 contains the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porter’s Five Forces, Value Chain analysis and McKinsey 7S Model on Starbucks. Moreover, the report contains analyses of Starbucks’s business strategy, leadership and organizational structure and its marketing strategy. The report also discusses the issues of corporate social responsibility.
The term of tourism can be defined as “the temporary movement of people to destinations outside their normal places of work and residence, the activities undertaken during their stay in those destinations, and the facilities created to cater to their needs” (Gunn, 2002, p.9, as taken from Mathieston and Wall, 1982), and tourism has been assessed as the largest industry in the global scale. Tourism provides both, economic and non-economic benefits to any given country. Economic benefits of tourism to a national economy is straightforward and it is associated with creation of new jobs, decrease in the levels of unemployment, stimulation of production of products and services to be consumed by tourists and others. Non-economic benefits of tourism, on the other hand, include facilitation of cultural exchanges, contribution to the levels of knowledge, and facilitation of communication. Strategy can be defined as “the determination of the basic long-term goals and objectives of an enterprise, and the adoption of courses of action and the allocation of resources necessary for carrying out these goals” (Campbell et al., 2012, p.12, taken from Chandler, 1962). Accordingly, strategic planning can be explained as “the process of developing approaches to reach a defined objective” (Axson, 2010, p.25). Tourism industry has become more competitive than ever before, and therefore the importance of strategic planning for tourism industry is greater than ever before. The primary aim of the tourism industry relates to the achievement of adequate balance between the interests of public and private sectors. Three general principles of planning for tourism can be specified as anticipation, regulation and monitoring. Anticipation involves making projections about the future state of the tourism on the basis of relevant secondary and primary data. Regulation, on the other hand, is closely associated with the levels of regulation of tourist and affiliated organisations…
Unilever is a global consumer products manufacturer that achieved EURO 50 billion turnover with over 173,000 employees in 2012 and its portfolio includes such famous brand names as Dove, Magnum, Knorr, PG, Hellmann’s and others (Annual Report and Accounts, 2012). Unilever specifies its purpose as ‘to make sustainable living commonplace’ Unilever has formulated its vision as “double the size of the business, whilst reducing our environmental footprint and increasing our positive social impact”. The mission statement of the company has been worded as “meeting the everyday needs of people everywhere”. Unilever Organisational Stakeholders and their Objectives The following table represents Unilever organisational stakeholders and their objectives Stakeholders Objectives (expectations) Achievement of objectives Internal stakeholders Employees Adequate compensation and working environment Effective organisational culture More than EURO 5,1 billion 173,000 paid to employees in 2013 A set of effective employee social protection programs Managers Career growth opportunities Challenging working atmosphere Unilever Facebook global careers page attracted 110,000 ‘likes’ within 6 month of launch Owners Long-term growth of the company Consistent profitability growth for numbers of years External stakeholders Government Adherence of the company to rules and regulations Payment of appropriate amount of taxes in a timely manner Unilever criticised for basing 26% of its subsidiaries in ‘tax heaven’ countries such as Costa Rica, Philippines, Guatemala, and Hong Kong (Ethical Consumer, 2012) Suppliers Long-term partnership in a mutually beneficial manner Unilever possesses Fairtrade Certification for the majority of its products Society High levels of corporate social responsibilities Development of Unilever Sustainable Living Plan Commitment to reduce greenhouse gases by 50% by 2020 Development of Sustain Ability Challenge Creditors Effective management team Adequate level of equity Consistent rise of profitability for a number of years Increasing brand value Shareholders Long-term growth of the company The full year dividend in 2012 increased to…
Verbal Communication Verbal communication is facilitated with the use of voice and words. Generally, the key elements of verbal communication include words, sound, languages, and the physical act of speaking. The majority of verbal communication account for casual exchanges with other people. In verbal communication there is a clear and personal communication link between senders and receivers. Challenges associated with verbal communication include poor choice of wording, physical disabilities, ineffective utilisation of communication techniques, and subjective opinions. The outcomes of verbal communication between managers and subordinates can be compromised in terms of achieving its objectives through the negative impact of certain factors. These factors include poor listening skills of managers, emotional barriers, use of inappropriate language. Non-verbal Communication The majority of communication is facilitated in non-verbal ways. Non-verbal communication can be divided into the following eight categories: facial expression, appearance, haptics, gestures, eye gaze, paralinguistics, proxemics, and body language and posture. One of the main differences of non-verbal communication from verbal communication can be specified in a way that in former form the communication can be done intentionally, as well as, unintentionally. In other words, when an individual is experiencing specific feelings such as boredom, excitement, or fear, his or her feelings can be communicated through non-verbal channels even when the individual does not aim to communicate them intentionally.
It is important to mention the value and importance of the retail industry to the economy of the UK. According to Mintel Report (2009), retail industry of the UK is considered to be highly important and contributing factor to the UK economy as it generates 16% of UK Gross Domestic Product. In addition, every third pound is generated through retailers and almost 11% of the UK workforce is employed in this industry. UK has some retail companies that are internationally recognized and growing rapidly. For example, only Tesco has more than 1100 stores within the UK and overseas and planning to expand towards emerging markets such as Hong Kong and India. It is also worth stating that according to Mintel Report (2009) despite high importance and value, UK retailers are considered to be low employee payers although senior level managers are paid relatively well. The period of recent financial crisis in the UK was from the second quarter of 2008 to the third quarter of 2009. It started with 6.4% decline in Gross Domestic Product of UK in the beginning of the period and started increasing by 0.4% only at the end of the period. During the recession, UK economy deteriorated continuously leading to high rates of unemployment which is about 5% at the end of the period. This accounted to 800,000 people out of job (Gooberman, 2010). Another aspect of UK economy and its vulnerability to the financial recession has been discussed in the study conducted by LSE (2008). According to the research, UK economy is vulnerable to the financial crisis due to its reliance and specialization mostly on financial services and trading activities. Decline of the importance of the financial sectors had more negative effect on overall UK economy as a result of higher unemployment rate in the…
The nature and level of utilisation of marketing strategy by Illy in general and ‘Illy’s and Boos Cupcakery’ in Bristol in particular can be effectively explained by utilising the concept of marketing communications mix. Kotler and Keller (2006) divide elements of marketing communication mix into large six groups that consist of advertising, sales promotion, events and experiences, public relations and publicity, direct marketing and personal selling. Marketing strategy developed by Illy aims to communicate Italian origins of the brand and perceived high quality of products through integration of various marketing communication channels as explained below in a greater details. Advertising Generally, any form of external communication of a business entity can be categorised as advertising. Indoor and outdoor posters, and attractive displays at the point of purchase are the most popular advertising methods used by ‘Illy’s and Boos Cupcakery’ in Bristol. Illy advertising strategy makes an extensive use of print and broadcast advertising in a global scale. Popular social networking site YouTube is one of the main platforms for Illy media advertisements. Sales Promotions The main objectives behind sales promotions can be specified as offering short-term price incentives to customers in order to increase the volume of sales. ‘Illy’s and Boos Cupcakery’ in Bristol engages in sales promotions in a regular manner through temporarily reducing prices for different products. Moreover, Illy engages in occasional sales promotion campaigns through sending promotion offers to customers’ e-mails, including complimentary item with the purchase of specific range of products. Also, unlike many other coffee chains, barristers at Illy are taught to welcome occasions when they are asked for a coffee sample for free. Events and Experiences ‘Illy’s and Boos Cupcakery’ in Bristol does not engage in events and experiences due to the small size of the venue and budget limitations. However,…
This article represents a brief analysis of diversification and expansion opportunities into Chinese market for a local restaurant and cafe in the UK. The article contains a brief overview of Chinese market, discusses market entry strategies available to the business, and discusses a range of most important factors impacting the business proposal. Overview of Chinese Market China is a newly emerging superpower, with the levels of GDP suppressing 72.1 trillion USD in 2011 (Statistical Yearbook, 2012) and the further increase has been forecasted with positive implications on the on the amounts of consumer spending. Currently, a set of multinational fast-food brands such as McDonald’s KFC, and Pizza Hut restaurants are increasing the level of their presence in an aggressive manner that can be interpreted as a signal for increasing level of demand in China towards foreign food and lifestyle. Market Entry Strategies Alternative market entry strategies the restaurant and café can employ in order to enter China consist of licensing, franchising, joint-ventures and wholly owned subsidiaries. Licensing involves local restaurants in China to trade under the license of the UK restaurant. This type of market entry offers the advantages of low risk and lower level of capital requirements. However, the disadvantages include limited scope of participation in operations, and lower potentials for generating significant revenues. Franchising is similar to licensing to a certain extent, but different in a way that it involves closer level of cooperation between the parties, and grants the right to a local business in China to use the logo and trademark of the restaurant in UK. Joint-ventures are another form of market entry available to the restaurant and café in the UK to enter China. The advantages of joint-ventures include shared risk and expenses, and gaining expertise in the local market. However, joint-ventures…
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