British Airways CSR Overview

British Airways CSR programs focuses on the following three core areas:

1. Climate Action
2. Noise and Air Quality
3. Resource Management

British Airways SCR strategy relies on four primary risk management criteria when measuring the impacts of environmental risks of business operations:

1. Risk impact
2. Probability
3. Velocity
4. Timeframe

British Airways Corporate Responsibility Committee chaired by non-executive director – Gavin Patterson deals with the issues of sustainability and it is composed as illustrated in figure below:

Structure of British Airways Corporate Responsibility Committee

The company releases Environmental Performance Report annually and it includes the details of CSR programs and initiatives engaged by the company. Table 3 below illustrates highlights from the latest report for 2015:

Categories of CSR activities	British Airways Performance
Supporting local  communities	The airline is committed to minimizing the noise impact on local communities. British Airways is working towards an overall reduction in average noise per flight by 15 per cent by 2018 compared to 2008
Educating and empowering workers	The company has  world class training academy full-scale cabin mock-ups, door simulators, a fire-ground and full height evacuation slides British Airways’ Community Learning Centre has welcomed around 100,000 people since opening in 1999
Labour and human rights	The airline’s potential suppliers are required to complete Corporate Social Responsibility (CSR) questionnaire. This insures that their working conditions complies with International Labour Organisation standards
Employee health and safety	The airline’s Safety Committee systematically ensures that appropriate safety resources and procedures are in place
Gender equality and minorities	No relevant information found
Environment a) energy consumption b) water consumption c) recycling d) CO2 emissions	British Airways is striving for 20 per cent reduction in energy usage by 2020 compared to 2013 No relevant information found British Airways aims to achieve 60 per cent recycling by 2015 at its main bases of Heathrow and Gatwick In 2014 British Airways’ Greenhouse gas emissions were 18.6 million tonnes of carbon dioxide equivalent. The airline initiated Greensky London project with the aim of achieving sustainable aviation fuel facility in the UK. The company is aiming to achieve
Other initiatives and charitable donations	Flying with Confidence course organized by BRITISH AIRWAYS has helped more than 50,000 people to deal with their fear of flying

British Airways CSR performance[1]

British Airways Report contains a criticism of British Airways CSR programs and initiatives.  The report also illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porter’s Five Forces, Value Chain analysis and McKinsey 7S Model on British Airways. Moreover, the report contains analysis of British Airways marketing strategy along with discussion of its leadership and organizational structure.

[1] Figures taken from Annual Reports and Accounts (2015) and Environmental Performance Report (2015)