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<\/p>\nBYD value chain analysis is an analytical framework that assists in identifying business activities that can create value and competitive advantage to the business. Figure below illustrates the essence of BYD value chain analysis.<\/p>\n
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BYD inbound logistics is one of the key sources for value creation for the EV behemoth. BYD has more than 11,000 cooperative suppliers, 41% of which are located in Southern China, 34% in Eastern China, 9% in Northern China.[1]<\/a> The electric automaker aims to produce as many spare parts in-house as possible, thus decreasing dependence on external vendors, at the same time increasing profit margins. For example, for BYD Dolphin only tyres and windows are delivered by suppliers and all other components are produced by the company itself.[2]<\/a><\/p>\n BYD prioritizes long-term partnerships with reliable suppliers,\u00a0securing stable access to critical materials and components like lithium,\u00a0cobalt,\u00a0and semiconductors.\u00a0This reduces procurement risks and price fluctuations. The company leverages cutting-edge technologies like digital supply chain management systems,\u00a0artificial intelligence for demand forecasting,\u00a0and automated warehouse robots.<\/p>\n <\/p>\n In the operations stage, BYD engages in the manufacturing and assembly of its products. This includes the production of EVs, batteries, solar panels, and energy storage systems. Efficient production processes and quality control measures are crucial in this stage. BYD operations can be divided into the following four segments.<\/p>\n BYD operates multiple large-scale manufacturing plants in China and other countries. Massive plants enable the company mass production of EVs and components, achieving economies of scale and meeting growing market demand.<\/p>\n <\/p>\n \n BYD boasts a vast network of over 400 dealerships across 70 countries and regions,\u00a0ensuring accessibility for its growing customer base[5]<\/a>. One of the leading rechargeable battery manufacturers in the global arena utilizes a mix of land,\u00a0sea,\u00a0and rail transport depending on the destination,\u00a0reducing lead times and lowering costs.\u00a0Strategically located warehouses in key markets ensure timely delivery and minimize inventory stockouts. BYD leverages advanced tracking systems and digital platforms to monitor shipments,\u00a0optimize routes,\u00a0and provide real-time updates to customers.<\/p>\n \u00a0<\/strong><\/p>\n BYD caters to various segments,\u00a0offering affordable EVs for mass markets alongside premium models for tech-savvy consumers. Beyond environmental benefits,\u00a0the company highlights performance,\u00a0safety,\u00a0and affordability,\u00a0appealing to practical and rational buyers. The electric automaker tailors marketing campaigns and dealership networks to cultural preferences and market needs in different regions.<\/p>\n <\/p>\n \n In the competitive EV market, customer satisfaction extends beyond the initial purchase. Ensuring a positive post-sale experience through robust and reliable services is crucial for brand loyalty and repeat business. BYD recognizes this, putting considerable focus on exceeding expectations when it comes to after-sales care. The company boasts a growing global network of over 400 service centers,\u00a0ensuring accessible maintenance and repairs for its customers.<\/p>\n For minor issues or remote locations,\u00a0BYD deploys mobile service vans,\u00a0bringing the expertise directly to the customer. A dedicated customer support team is available 24\/7 to address concerns and guide customers through troubleshooting and service needs. Customers can book appointments,\u00a0track service progress,\u00a0and access service history online for added transparency and convenience. BYD also offers value-added services such as extended warranties and service packages, charging infrastructure support, as well as, software updates and upgrades.<\/p>\n BYD Company Limited<\/em> Report<\/em><\/a> contains a full version of <\/em>BYD<\/em> value chain analysis. The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porter\u2019s Five Forces, Ansoff Matrix and McKinsey 7S Model on <\/em>BYD<\/em>. Moreover, the report contains analyses of <\/em>BYD<\/em> leadership, business strategy, organizational structure and organizational culture. The report also comprises discussions of <\/em>BYD<\/em> marketing strategy, ecosystem and <\/em>addresses issues of corporate social responsibility.<\/em><\/p>\n <\/p>\n [1]<\/a> CSR Report (2022) BYD<\/p>\n [2]<\/a> Johnson, P. (2023) BYD America boss explains Chinese EV makers edge as it expands overseas, Electrek, <\/em>Available at: https:\/\/electrek.co\/2023\/09\/27\/byd-america-boss-explains-ev-makers-edge-expanding-overseas\/<\/a><\/p>\n [3]<\/a> Annual Report (2022) BYD Company Limited<\/p>\n [4]<\/a> Annual Report (2022) BYD Company Limited<\/p>\n [5]<\/a> BYD Car Dealer Network in Germany Announced at the Paris Motor Show(2022) BYD, <\/em>Available at: https:\/\/www.byd.com\/eu\/news-list\/BYD-Car-Dealer-Network-in-Germany-Announced-at-the-Paris-Motor-Show.html<\/a><\/p>\n<\/a><\/a>\u00a0BYD Operations<\/h3>\n
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<\/a><\/a>BYD Outbound Logistics<\/h3>\n
<\/a><\/a>BYD Marketing and Sales<\/h3>\n
<\/a><\/a>BYD Service<\/h3>\n
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