{"id":2842,"date":"2013-05-25T01:25:38","date_gmt":"2013-05-25T01:25:38","guid":{"rendered":"http:\/\/research-methodology.net\/?p=2842"},"modified":"2013-05-25T14:00:28","modified_gmt":"2013-05-25T14:00:28","slug":"mcclellands-achievement-motivation","status":"publish","type":"post","link":"https:\/\/research-methodology.net\/mcclellands-achievement-motivation\/","title":{"rendered":"McClelland\u2019s Achievement Motivation"},"content":{"rendered":"<p><a href=\"http:\/\/research-methodology.net\/wp-content\/uploads\/2012\/12\/Achievement-Motivation.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-thumbnail wp-image-2843\" title=\"Achievement Motivation\" src=\"http:\/\/research-methodology.net\/wp-content\/uploads\/2012\/12\/Achievement-Motivation-150x150.jpg\" alt=\"Achievement Motivation\" width=\"150\" height=\"150\" srcset=\"https:\/\/rm-15da4.kxcdn.com\/wp-content\/uploads\/2012\/12\/Achievement-Motivation-150x150.jpg 150w, https:\/\/rm-15da4.kxcdn.com\/wp-content\/uploads\/2012\/12\/Achievement-Motivation-300x300.jpg 300w, https:\/\/rm-15da4.kxcdn.com\/wp-content\/uploads\/2012\/12\/Achievement-Motivation-100x100.jpg 100w, https:\/\/rm-15da4.kxcdn.com\/wp-content\/uploads\/2012\/12\/Achievement-Motivation-600x600.jpg 600w, https:\/\/rm-15da4.kxcdn.com\/wp-content\/uploads\/2012\/12\/Achievement-Motivation.jpg 1000w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a><\/p>\n<p>The theory of Achievement Motivation proposed by David McClelland (1965) envisages that individuals have three different types of needs \u2013 need for achievement, need for power, and need for affiliation, but there is a difference between people in terms of the extent of influence of each need on their behaviour.<\/p>\n<p>It is important to note that \u201calthough workers may possess all these needs to some degree, each individual is most strongly motivated by one\u201d (Lewis et al., 2011, p.150). Therefore, organisational managers are responsible to identify the nature of the need for each individual member of staff, and motivate them accordingly.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>References\u00a0<\/strong><\/p>\n<p>McClelland, D. (1965) \u201cToward a Theory of Motive Acquisition\u201d American Psychologist<\/p>\n","protected":false},"excerpt":{"rendered":"<a href=\"https:\/\/research-methodology.net\/mcclellands-achievement-motivation\/\"><img decoding=\"async\" width=\"150\" src=\"\" class=\"alignleft wp-post-image tfe\" alt=\"\" title=\"\" \/><\/a><p>The theory of Achievement Motivation proposed by David McClelland (1965) envisages that individuals have three different types of needs \u2013 need for achievement, need for power, and need for affiliation, but there is a difference between people in terms of the extent of influence of each need on their behaviour. It is important to note that \u201calthough workers may possess all these needs to some degree, each individual is most strongly motivated by one\u201d (Lewis et al., 2011, p.150). Therefore, organisational managers are responsible to identify the nature of the need for each individual member of staff, and motivate them accordingly. &nbsp; References\u00a0 McClelland, D. (1965) \u201cToward a Theory of Motive Acquisition\u201d American Psychologist<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23],"tags":[35],"yst_prominent_words":[],"_links":{"self":[{"href":"https:\/\/research-methodology.net\/wp-json\/wp\/v2\/posts\/2842"}],"collection":[{"href":"https:\/\/research-methodology.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/research-methodology.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/research-methodology.net\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/research-methodology.net\/wp-json\/wp\/v2\/comments?post=2842"}],"version-history":[{"count":0,"href":"https:\/\/research-methodology.net\/wp-json\/wp\/v2\/posts\/2842\/revisions"}],"wp:attachment":[{"href":"https:\/\/research-methodology.net\/wp-json\/wp\/v2\/media?parent=2842"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/research-methodology.net\/wp-json\/wp\/v2\/categories?post=2842"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/research-methodology.net\/wp-json\/wp\/v2\/tags?post=2842"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/research-methodology.net\/wp-json\/wp\/v2\/yst_prominent_words?post=2842"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}