{"id":1649,"date":"2012-08-02T10:14:10","date_gmt":"2012-08-02T10:14:10","guid":{"rendered":"http:\/\/research-methodology.net\/?p=1649"},"modified":"2012-07-31T17:15:33","modified_gmt":"2012-07-31T17:15:33","slug":"sharp-swot-analysis","status":"publish","type":"post","link":"https:\/\/research-methodology.net\/sharp-swot-analysis\/","title":{"rendered":"Sharp SWOT Analysis"},"content":{"rendered":"<p><a href=\"http:\/\/research-methodology.net\/wp-content\/uploads\/2012\/07\/Sharp2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-thumbnail wp-image-1662\" title=\"Sharp\" src=\"http:\/\/research-methodology.net\/wp-content\/uploads\/2012\/07\/Sharp2-150x150.jpg\" alt=\"Sharp\" width=\"150\" height=\"150\" srcset=\"https:\/\/rm-15da4.kxcdn.com\/wp-content\/uploads\/2012\/07\/Sharp2-150x150.jpg 150w, https:\/\/rm-15da4.kxcdn.com\/wp-content\/uploads\/2012\/07\/Sharp2-300x300.jpg 300w, https:\/\/rm-15da4.kxcdn.com\/wp-content\/uploads\/2012\/07\/Sharp2-100x100.jpg 100w, https:\/\/rm-15da4.kxcdn.com\/wp-content\/uploads\/2012\/07\/Sharp2.jpg 328w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>SWOT analysis is considered to be one of the most effective analytical tools used assess strengths, weaknesses, opportunities and threats associated with a business (Klein, 2007). The following table represents tushe summary of the SWOT analysis conducted for Sharp Corporation.<\/p>\n<table class=\"table\"  border=\"1\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td valign=\"top\" width=\"308\"><strong>Strengths:<\/strong><\/p>\n<ul>\n<li>Diversified product portfolio<strong><\/strong><\/li>\n<li>Constant focus on research and development<strong><\/strong><\/li>\n<li>Strong brand<strong><\/strong><\/li>\n<li>Wide international market presence<strong><\/strong><\/li>\n<\/ul>\n<p><strong>\u00a0<\/strong><\/td>\n<td valign=\"top\" width=\"308\"><strong>Weaknesses:<\/strong><\/p>\n<ul>\n<li>Sluggish performance in key products such as PCs<\/li>\n<li>Heavy reliance on Japanese market<\/li>\n<li>Lack of scale of operations<\/li>\n<\/ul>\n<p>&nbsp;<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"308\"><strong>Opportunities:<\/strong><\/p>\n<ul>\n<li>Increasing demand for technology<\/li>\n<li>Expansion into new emerging markets<\/li>\n<li>Growing mobile phones market in Asia<\/li>\n<\/ul>\n<p><strong>\u00a0<\/strong><\/td>\n<td valign=\"top\" width=\"308\"><strong>Threats:<\/strong><\/p>\n<ul>\n<li>Intense competition<\/li>\n<li>Availability of cheaper alternatives<\/li>\n<li>Growing environmental concern<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<h1><strong>Strengths<\/strong><\/h1>\n<p>According to Johnson and Scholas (2006) diversification of product portfolio is important as it protects company against risk of exposure in any particular line of business. Therefore, Sharp is a relatively strong in this area as it has a diversified product portfolio. The company manufactures wide range of consumer electronics, home appliances, and audio-video and communication equipments. Moreover, by entering into electronic components market as manufacturer and supplier the company has balanced its consumer oriented business. <strong><\/strong><\/p>\n<p>Sharp has a strong international market presence as well as well-recognised brand. The company has more than 20 subsidiaries operating in over 25 countries across Europe, North America and Asia. The expansion of international market presence has allowed the company to reduce its reliance on Japanese market.\u00a0 In 2010, the revenue from international sales accounted for 39% of company\u2019s total revenues (Datamonitor, 2010).<\/p>\n<p>&nbsp;<\/p>\n<h1><strong>Weaknesses<\/strong><\/h1>\n<p>Although Sharp\u2019s international market presence has increased significantly in recent years, the fact that more than 60% of company\u2019s sales account for Japanese market indicates that company is heavily dependant on Japanese market exposing its large proportion of operations to market risks in Japan.<\/p>\n<p>Compared to its competitors such as Sony and Toshiba, Sharp\u2019s scale of operations is a relatively small in terms of revenue. The lack of scale may reduce bargaining power of the company and considering the competitiveness of consumer electronics market this can be a significant disadvantage (Kotler and Keller, 2009).<\/p>\n<p>The decline in sales of key elements such as PCs is another area for concern. Revenues from Japan decreased by 4%, while contribution from Europe and America declined by 12,7% and 27,8% in 2010 (Datamonitor, 2010). Mintzberg et al (2002) state the reduced profit margins on key market segments may affect company\u2019s overall financial position.<\/p>\n<p>&nbsp;<\/p>\n<h1><strong>Opportunities<\/strong><\/h1>\n<p>Due to growing demand for consumer electronics, PCs and home appliances from first-time buyers from emerging economies such as China, India, Brazil and Russia the global electronic market has been growing steadily. This presents Sharp potential opportunity to explore these new emerging markets and expand its international market share and presence.<\/p>\n<p>Moreover, the growth of mobile market in Asia Pacific region, the world\u2019s largest mobile phone market which accounts for more than 40% of global phone market, is another huge opportunity for the company considering its strong market presence in Asian mobile phone market (Datamonitor, 2010).<\/p>\n<p>&nbsp;<\/p>\n<h1><strong>Threats<\/strong><\/h1>\n<p>Without doubt, the major threat for the company is that intense competition it faces from its competitors as companies such as Sony, Samsung and Toshiba have competitive advantage over the Sharp in terms of scale of operations and international market presence. Moreover, the emergence of Apple as a market leader in mobile phone and personal tablet market further increased the competition.\u00a0 Therefore, Lancaster et al (2002) argue that increased competition can result in reduced profit margins and declined revenues which in turn could harm the company\u2019s business.<\/p>\n<p>In addition, the growing concern for global environment could pose another threat for the company\u2019s business increasing number of governments introducing regulations and rules requiring companies to reduce use of raw materials, the consumption of energy and omission in manufacturing electronic products.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>References<\/strong><\/p>\n<ul>\n<li>Klein, G, 2007, Strategic Marketing, GRIN Verlag<\/li>\n<li>Kotler P. and Keller K.L, 2009, Marketing Management (13<sup>th<\/sup>\u00a0edn). Pearson Education International, Prentice Hall<\/li>\n<li>Lancaster G., Massingham L. And Ashford R, 2002, \u201cEssentials of Marketing\u201d, McGraw-Hill<\/li>\n<li>Mintzberg H., Quinn J. and Ghoshal S, 2002, \u201cThe Strategy Process\u201d (European edition) Prentice Hall, London<\/li>\n<li>Johnson. G, Scholes. K and Whittington. R, 2006, \u201cExploring corporate strategy\u201d, Prentice hall, UK, Seventh Edition<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<a href=\"https:\/\/research-methodology.net\/sharp-swot-analysis\/\"><img decoding=\"async\" width=\"150\" src=\"\" class=\"alignleft wp-post-image tfe\" alt=\"\" title=\"\" \/><\/a><p>SWOT analysis is considered to be one of the most effective analytical tools used assess strengths, weaknesses, opportunities and threats associated with a business (Klein, 2007). The following table represents tushe summary of the SWOT analysis conducted for Sharp Corporation. Strengths: Diversified product portfolio Constant focus on research and development Strong brand Wide international market presence \u00a0 Weaknesses: Sluggish performance in key products such as PCs Heavy reliance on Japanese market Lack of scale of operations &nbsp; Opportunities: Increasing demand for technology Expansion into new emerging markets Growing mobile phones market in Asia \u00a0 Threats: Intense competition Availability of cheaper alternatives Growing environmental concern &nbsp; Strengths According to Johnson and Scholas (2006) diversification of product portfolio is important as it protects company against risk of exposure in any particular line of business. Therefore, Sharp is a relatively strong in this area as it has a diversified product portfolio. The company manufactures wide range of consumer electronics, home appliances, and audio-video and communication equipments. Moreover, by entering into electronic components market as manufacturer and supplier the company has balanced its consumer oriented business. Sharp has a strong international market presence as well as well-recognised brand. The company has more than 20 subsidiaries operating in over 25 countries across Europe, North America and Asia. The expansion of international market presence has allowed the company to reduce its reliance on Japanese market.\u00a0 In 2010, the revenue from international sales accounted for 39% of company\u2019s total revenues (Datamonitor, 2010). &nbsp; Weaknesses Although Sharp\u2019s international market presence has increased significantly in recent years, the fact that more than 60% of company\u2019s sales account for Japanese market indicates that company is heavily dependant on Japanese market exposing its large proportion of operations to market risks in Japan. Compared to its competitors such as Sony and Toshiba,&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[],"yst_prominent_words":[],"_links":{"self":[{"href":"https:\/\/research-methodology.net\/wp-json\/wp\/v2\/posts\/1649"}],"collection":[{"href":"https:\/\/research-methodology.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/research-methodology.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/research-methodology.net\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/research-methodology.net\/wp-json\/wp\/v2\/comments?post=1649"}],"version-history":[{"count":0,"href":"https:\/\/research-methodology.net\/wp-json\/wp\/v2\/posts\/1649\/revisions"}],"wp:attachment":[{"href":"https:\/\/research-methodology.net\/wp-json\/wp\/v2\/media?parent=1649"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/research-methodology.net\/wp-json\/wp\/v2\/categories?post=1649"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/research-methodology.net\/wp-json\/wp\/v2\/tags?post=1649"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/research-methodology.net\/wp-json\/wp\/v2\/yst_prominent_words?post=1649"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}