https://research-methodology.net Necessary knowledge to conduct a business research Wed, 14 Aug 2013 05:20:22 +0000 en-US hourly 1 https://rm-15da4.kxcdn.com/wp-content/uploads/2020/08/cropped-logoBRM-32x32.jpg https://research-methodology.net 32 32 https://research-methodology.net/gap-model-of-service-quality/ Thu, 15 Aug 2013 20:08:35 +0000 http://research-methodology.net/?p=4182 Gap Model of Service Quality consists of the following gaps: Gap 1: customer expectation – management perception gap: the difference between the service the customer expects and the service level the supplier thinks that customer wants. Gap 2: management perception-service standard gap: the difference between the service specification that is set and the supplier management assessment of customer service requirements. Gap 3: service standard-service delivery gap: the difference between the actual service that is provided and the planned level of service based on the service specification that has been set. Gap 4: service delivery-external communication gap: the difference between the actual service that is provided and the promised level of service that was communicated to the customer. Gap 5: actual service – perceived service gap: the difference between the service that the supplier is providing and the service that the customer thinks is being received.]]>