https://research-methodology.net Necessary knowledge to conduct a business research Sat, 02 Mar 2024 19:33:51 +0000 en-US hourly 1 https://rm-15da4.kxcdn.com/wp-content/uploads/2020/08/cropped-logoBRM-32x32.jpg https://research-methodology.net 32 32 https://research-methodology.net/byd-value-chain-analysis/ Sun, 18 Feb 2024 05:07:44 +0000 https://research-methodology.net/?p=77559 BYD value chain analysis is an analytical framework that assists in identifying business activities that can create value and competitive advantage to the business. Figure below illustrates the essence of BYD value chain analysis. BYD Primary Activities BYD Inbound logistics BYD inbound logistics is one of the key sources for value creation for the EV behemoth. BYD has more than 11,000 cooperative suppliers, 41% of which are located in Southern China, 34% in Eastern China, 9% in Northern China.[1] The electric automaker aims to produce as many spare parts in-house as possible, thus decreasing dependence on external vendors, at the same time increasing profit margins. For example, for BYD Dolphin only tyres and windows are delivered by suppliers and all other components are produced by the company itself.[2] BYD prioritizes long-term partnerships with reliable suppliers, securing stable access to critical materials and components like lithium, cobalt, and semiconductors. This reduces procurement risks and price fluctuations. The company leverages cutting-edge technologies like digital supply chain management systems, artificial intelligence for demand forecasting, and automated warehouse robots.    BYD Operations In the operations stage, BYD engages in the manufacturing and assembly of its products. This includes the production of EVs, batteries, solar panels, and energy storage systems. Efficient production processes and quality control measures are crucial in this stage. BYD operations can be divided into the following four segments. Automobile. BYD delivered a total of 1,802,000 vehicles in 2022, with a year-on- year growth of 149.9%, including around 1,788,000 new energy vehicles, with a year-on-year growth of 217,6%.[3] Rail Transit. The company produces medium-capacity “SkyRail” and low-capacity “SkyShuttle” filling the technological and industrial gap in rail transit and providing effective solutions to traffic jams in cities all over the world. Renewable energy. As a provider of integrated renewable energy solutions, BYD produces relevant products like batteries, solar energy…]]> https://research-methodology.net/byd-marketing-communication-mix/ Sun, 18 Feb 2024 04:28:58 +0000 https://research-methodology.net/?p=77551 BYD marketing communication mix consists of various channels to communicate the marketing message to the target customer segment. These channels are print and media advertising, sales promotions, events and experiences, public relations and direct marketing. BYD Print and Media Advertising Print and media advertising includes various traditional forms of paid communication used to promote a product, service, or brand through printed or broadcasted media channels. While BYD primarily focuses on digital marketing due to its reach and engagement potential, it still strategically utilizes print and media advertising for several reasons such as: Reaching specific audiences. Print and media offer access to demographics less active on digital platforms, like older generations or local communities. Building brand awareness. High-profile magazine spreads or television commercials can significantly increase brand recognition and visibility. Complementary storytelling. Print and media formats allow for longer narratives and deeper dives into BYD’s values, technology, and environmental commitment, complementing the quick bites of digital marketing.   BYD Sales Promotions Sales promotions refer to short-term incentives, activities, or offers designed to encourage the purchase or sale of a product or service. BYD uses the following sales promotions techniques, among others: New Year Pre-Owned Event. Offering discounts on used BYD EVs alongside free extended warranties and test drives, targeting budget-conscious buyers and promoting their pre-owned program. Summer EV Road Trip Bonus. Providing bonus miles on charging networks alongside travel vouchers and roadside assistance packages, encouraging summer travel and showcasing their partnership with charging infrastructure providers. Back-to-School Family Fleet Package. Offering special discounts and financing options for purchasing multiple BYD EVs for families, catering to the larger vehicle needs of families with children. Tech Upgrade Bonus. For buyers of top-tier models with advanced features, including free software upgrades or subscriptions to connected services, highlighting their technological innovations. Earth Day Sustainability Drive. Offering discounts on models with longer ranges or lower emissions alongside tree-planting initiatives, emphasizing their…]]> https://research-methodology.net/byd-marketing-mix-byd-7ps-of-marketing/ Sun, 18 Feb 2024 03:42:16 +0000 https://research-methodology.net/?p=77542 BYD marketing mix (BYD 7Ps of marketing) comprises elements of the marketing mix that consists of product, place, price, promotion, process, people and physical evidence for the one of the leading rechargeable battery manufacturers in the global arena.   Product Element in BYD Marketing Mix (BYD 7Ps of Marketing) BYD Group engages in diversified market segments, such as smart phones, tablet computers, smart home devices, game hardware, drones, Internet of Things, robots, communication equipment and medical and health equipment. The table below the complete range of BYD product categories. Product category Products Automobile Vehicles, buses and trucks Rail transit Medium-capacity “SkyRail” and low-capacity “SkyShuttle” Renewable energy batteries, solar energy products, energy storage Electonic Products and services for a wide range of products such as smartphones, tablet PCs, new energy vehicles, residential energy storage, smart home, game hardware, unmanned aerialvehicles, Internet of Things, robotics, communication equipment, health devices etc. BYD Product Categories Despite the diverse product category, automobiles are the biggest source of revenue for the company. Specifically, as illustrated in figure below, the share of automobiles and related products of total revenues increased from 59.66% in 2021 to 76.57% in 2022. This tendency is likely to persist in the longer term perspective. Revenue breakdown by product category[1]   Place Element in BYD Marketing Mix (BYD 7Ps of Marketing) In 2022 BYD sold EVs to more than 400 cities in over 70 countries and regions across the six continents of the world.[2] The effectiveness of BYD’s distribution channels is a critical factor in reaching and satisfying the ever-evolving needs of its target audience. Utilizing a combination of authorized dealerships, online platforms, and strategic partnerships, BYD aims to create a seamless experience for customers. A critical analysis of these channels should focus on their efficiency in delivering products to consumers, their contribution…]]> https://research-methodology.net/byd-leadership-an-overview/ Sat, 17 Feb 2024 10:17:17 +0000 https://research-methodology.net/?p=77508 Effective BYD leadership is one of the main factors behind the phenomenal growth of the electric automaker. In April 2022, Wang Chuanfu, founder, Chairman and President of BYD, was listed on The 50 Most Influential Business Leaders in China 2022 by Fortune. Described as “a mix of Thomas Edison and Jack Welch, the former General Electric chief” by Charlie Munger in 2008[1], Wang Chuanfu is a charismatic and passionate leader known for his long-term vision and relentless work ethic.     Transformational leadership principles prevail at BYD. Wang Chuanfu’s audacious vision for a sustainable future through EV and renewable energy motivates employees and stakeholders alike. He articulates a clear picture of BYD’s potential impact on the world, transcending mere financial goals. This inspires employees to see their work as contributing to a larger purpose. It is important to note that maintaining a transformational leadership style as the company scales can be challenging. Effective communication and delegation become crucial to keep everyone aligned with the vision and empowered to act. BYD Company Limited Report contains the above analysis of BYD leadership. The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porter’s Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on BYD. Moreover, the report contains analyses of BYD business strategy, organizational structure and organizational culture. The report also comprises discussions of BYD marketing strategy, ecosystem and addresses issues of corporate social responsibility. [1] White, E. & Campbell, P. (2024) “Wang Chuanfu, the driving force behind BYD’s rise” Financial Times, Available at: https://www.ft.com/content/22527628-733e-4188-9678-ab3210fdb1ba]]> https://research-methodology.net/byd-company-limited-report/ Sat, 17 Feb 2024 00:36:07 +0000 https://research-methodology.net/?p=77495 Founded in 1995, BYD Company Limited is a leading technology company that has established itself as an industry leader in electronics, automotives, renewable energy, and rail transit. As a global leader with more than 30 industrial parks across 6 continents, BYD’s zero-emission solutions, focused on energy generation and storage, are expansive and widely applicable. The electric automaker sold 26,864 million units of cars in 2022 , generating operating revenue of RMB 424,061 million, an increase of 96.20% compared to the previous year. The company delivered a record high of 1,788,000 new energy vehicles in 2022, representing a year-on-year growth over 217.6% . The electric vehicle (EV) giant pursues a business strategy of cost leadership fuelled with extensive vertical integration and an accelerated pace of new model development. BYD organizational structure integrates the elements of matrix structure, independent brands, emphasis on R&D and regional variations. Organizational culture of the EV behemoth, on the other hand, is associated with meritocracy, focus on cost-cutting and prioritizing company values. As one of the leading rechargeable battery manufacturers in the global arena BYD possesses certain strengths such as vertical integration and cost advantage, leadership in technological capabilities and economies of scale advantage from massive manufacturing. At the same time, the company has certain weaknesses. These include overdependence on domestic market, too broad range of businesses and dependence on subsidies by Chinese government to sustain cost advantage. BYD Company Limited Report contains the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porter’s Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on BYD. Moreover, the report contains analyses of BYD’s business strategy, leadership and organizational structure and ecosystem. The report also analysis marketing strategy, ecosystem and discusses the issues of corporate social responsibility. 1. Executive Summary 2. Business…]]> https://research-methodology.net/ Sun, 03 Dec 2023 14:49:57 +0000 https://research-methodology.net/?page_id=76657 Company reports, analysis and business research methods since 2011 by John Dudovskiy Save hours of business research by using a library of thoroughly written reports and articles. See Analytical Tools Learn Writing Dissertation Business reports on world’s top companies See All Reports Why Us? All you need for your business research Trusted source of knowledge, honed by years of experience, offering unparalleled depth in business reports, analysis, and research methods since 2011. Your journey to informed decision-making starts here! Competent Researchers A team of seasoned dissertation advisers with practical business management experience. Comprehensive Reports Application of major tools SWOT, PESTEL, Porter’s 5 Forces, Value Chain etc. within a single report. Dissertation Guide Comprehensive guidance from the selection of the research area to the completion of the final draft. Up-to-date Data Regularly updated articles and business reports reflect changes in the macroeconomic environment. Business Analytical Tools SWOT Analysis Ansoff Matrix PESTEL Analysis 7Ps of Marketing Segmentation, Targeting Marketing Communication Mix Porter's Five Forces Analysis Value-Chain Analysis McKinsey 7S Model SWOT Analysis A simple yet powerful framework for assessing a company's competitive position, developing business strategies, and making informed decisions. Strategic analytical tool for analyzing: Strengths Weaknesses Opportunities Threats Learn More Ansoff Matrix A marketing planning model that helps companies to identify and evaluate their growth options and determine its product and market strategy. The model integrates four different strategy options: Market Penetration Product Development Market Development Diversification Learn More PESTEL Analysis Strategic analytical tool for assessing external factors affecting businesses. The PESTEL acronym stands for: Political Economic Social Technological Environmental Legal factors impacting companies Learn More Marketing Mix (7Ps) Comprises elements of the marketing mix. Companies manipulate each element based on their marketing and business strategy: Product Place Price Promotions Process People Physical Evidence Learn More Segmentation, Targeting, Positioning (STP) Consequent…]]> https://research-methodology.net/marriott-marketing-communication-mix/ Fri, 27 Oct 2023 10:39:04 +0000 https://research-methodology.net/?p=75990 Marriott marketing communication mix consists of communication channels to communicate the marketing message to the target customer segment. These channels are print and media advertising, sales promotions, events and experiences, public relations and direct marketing.   Marriott Print and Media Advertising   Print advertising Marriott International’s print advertising campaigns typically appear in high-end magazines and newspapers, such as Condé Nast Traveler, Travel + Leisure, The New York Times, and The Wall Street Journal. These ads often feature stunning photography of hotels and resorts from Marriott portfolio brands, as well as aspirational messages about the travel experience. For example, a recent Marriott print ad for the St. Regis Bora Bora Resort featured a photo of a couple swimming in a crystal-clear lagoon, with the headline “Where dreams come true.” The ad also highlighted the resort’s luxurious accommodations, world-class dining, and exclusive amenities.   Media advertising Marriott International also invests in media advertising, such as television and radio commercials. These ads are typically more general in nature than print ads, and they focus on Marriott’s core brand values, such as comfort, convenience, and quality. For example, a recent Marriott television commercial featured a group of friends travelling to different cities around the world. The ad showed the friends staying at different Marriott hotels, and it emphasized the fact that Marriott offers a variety of accommodations to suit every budget and travel style.   Omnichannel approach Marriott International takes an omnichannel approach to its print and media advertising. Specifically, the company uses a variety of different channels to reach its target audience, and it integrates its advertising campaigns across all channels. For example, a Marriott print ad might include a QR code that allows consumers to learn more about the hotel or resort featured in the ad. The QR code might also allow…]]> https://research-methodology.net/marriott-international-inc-report/ Sun, 22 Oct 2023 01:28:51 +0000 https://research-methodology.net/?p=75897 Marriott International is a worldwide operator, franchisor, and licensor of hotel, residential, timeshare, and other lodging properties in 138 countries and territories under 30 brand names. Started as a root beer stand in 1927 in Washington D.C., USA, Marriott has grown into the largest hotel chain in the world. For the full year 2022, gross fee revenues totalled USD 4.1 billion, a significant increase of more than 50 percent compared to 2021. Adjusted EBITDA reached nearly USD 3.9 billion in 2022, up almost 70 percent year over year. Full year adjusted diluted earnings per share (EPS) more than doubled from 2021, totalling USD 6.69. In 2022, Marriott International grew from 7,989 properties (1,479,179 rooms) at year-end 2021 to 8,288 properties (1,525,407 rooms) at year-end 2022, reflecting gross additions of 394 properties (65,376 rooms) and deletions of 94 properties (19,079 rooms), including the impact of the Company’s decision to suspend its operations in Russia. Marriott business strategy integrates pursuing asset-light business model and growing through acquisitions. Moreover, the largest hotel chain in the world focuses on increasing customer segment known as “bleisure travellers”. CEO Anthony Capuano and senior management pursue servant leadership style and the hotel chain has a hybrid organizational structure that combining elements of matrix and functional structures. Marriott International Inc. Report contains the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porter’s Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on Marriott. Moreover, the report contains analyses of Marriott’s business strategy, leadership and organizational structure and ecosystem. The report also analysis marketing strategy, ecosystem and discusses the issues of corporate social responsibility. 1. Executive Summary 2. Business Strategy 3. Marriott Stock Performance Analysis 4. Leadership 5. Organisational Structure 6. Organizational Culture 7. Marriott and Ansoff Matrix 8. SWOT Analysis…]]> https://research-methodology.net/netflix-marketing-communication-mix/ Wed, 20 Sep 2023 04:29:41 +0000 https://research-methodology.net/?p=75492 Netflix marketing communication mix comprises communication channels to communicate the marketing message to the target customer segment. These channels are print and media advertising, sales promotions, events and experiences, public relations and direct marketing.   Netflix Print and Media Advertising Netflix uses print and media advertising extensively as one of the main pillars of its marketing strategy. Specifically, the streaming service uses TV, radio, magazines, newspapers, as well as, billboards and posters to spread its marketing message. Netflix print and media ads are usually captivating and some of them are widely discussed in the media in general and social media in particular expanding the brand coverage with no extra cost for the streaming service. For example, to promote its Altered Carbon series in 2018, the streaming service placed a naked mannequin that appeared to be breathing at the bus stop on Santa Monica Boulevard in Crescent Heights in West Hollywood. The on-demand media provider also benefits from celebrity endorsement in terms of increasing the level of brand awareness internationally. The most famous Netflix endorses include Barack Obama and Michelle Obama, Ryan Reynolds, Jennifer Aniston, Reese Witherspoon, Shonda Rhimes and others.   Netflix Sales Promotions Netflix uses the following sales promotion techniques: – Money off coupons. The entertainment services provider partners with a variety of companies to provide special promotional offers. Customers can redeem promo codes on Netflix website and start using its services for a specific period of time – Seasonal sales promotions. The streaming service regularly offers promotions on festive seasons and holidays such as Black Friday, Cyber Monday, Valentine’s Day, Mother’s Day and Father’s Day. Netflix Inc. Report contains a full analysis of Netflix marketing communication mix and Netflix marketing strategy in general. The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT,…]]> https://research-methodology.net/netflix-inc-report-2023/ Sun, 17 Sep 2023 03:11:29 +0000 https://research-methodology.net/?p=75391 Netflix Inc., the largest streaming service in the world, was incorporated on August 29, 1997 and began operations on April 14, 1998. The entertainment services provider has 231 million paid memberships in over 190 countries. The company employs about 12,800 people in more than 25 countries. Consolidated revenues for the year ended December 31, 2022 increased 6% as compared to the year ended December 31, 2021, due to the 6% growth in average paying memberships and a 1% increase in average monthly revenue per paying membership. Netflix business strategy involves prioritizing revenues maximization over membership growth and increasing investments on original content. Moreover, the streaming service has decided to stay focused on movies, series and documentaries not entering news and live sports segments. The on-demand media provider had change of leadership in 2023 with co-founder Reed Hastings stepping down from the role of co-CEO and Ted Sarandos and Greg Peters becoming new co-CEOs. The largest streaming service in the world has flat organizational culture and its organizational culture has been a subject of case studies in business schools for its unconventionality and effectiveness. Specifically, Netflix organizational culture effectively encourages decision making by employees at all levels and the company has taken information sharing to a whole new level. The popular streaming platform despises rules and communication practices there are candid and direct. Along with its obvious strengths such as first mover advantage, quality original content and global presence, the entertainment services provider has certain weaknesses as well. Namely, Netflix has high level of indebtedness and its business model depends on other companies. Furthermore, the company is over-dependent on North American home market and there is a room for improvement on its customer services. Netflix Inc. Report contains the application of the major analytical strategic frameworks in business studies such as…]]> https://research-methodology.net/apple-7ps-of-marketing/ Fri, 30 Jun 2023 00:57:09 +0000 http://research-methodology.net/?p=7377 Apple marketing mix (Apple’s 7Ps of marketing) comprises elements of the marketing mix that consists of product, place, price, promotion, process, people and physical evidence. Product Element in Apple Marketing Mix (Apple 7Ps of Marketing) In 2010, before he became chief executive officer, Tim Cook claimed that Apple’s all products could fit on a single table. At that time the multinational technology company produced only 14 products.[1] It is different now. It has been noted that “no longer do the barista and the corporate executive use the same iPhone — today, there are high-end models, consumer models, and a long line of old products the company keeps around to fill every niche and price point.”[2] Today, Apple designs, manufactures and sells technological devices such as IPhone smartphones, IPad tablets, Mac desktop and portable personal computers and iPod digital music and media players. Moreover, the company generates revenues via iTunes and the iTunes Store, Mac App Store, iCloud and Apple Pay. Apple also develops iOS and OS X operating system software and a range of application software such as iLife and iWork. Lastly, Apple Corporation designs, manufactures and sells own and third-party Mac-compatible and iOS-compatible accessories, including Apple TV, headphones, cases, displays, storage devices and various other connectivity and computing products and supplies[3]. Apple also sells third-party digital content and applications through iTunes Store®, App Store®, Mac App Store, TV App Store, iBooks Store™ and Apple Music®. Table 1 below illustrates the full range of Apple products, their brief descriptions and additions in 2023: Product Categories Description Additions in 2020 iPhone A line of smartphones based on iOS operating system iPhone SE, iPhone 12, iPhone 12 Pro, iPhone 12 Pro Max, iPhone 12 mini Mac A line of personal computers based on  macOS operating system 16-inch MacBook Pro, 13-inch MacBook Pro, 27-inch iMac iPad…]]> https://research-methodology.net/apple-marketing-strategy-an-overview/ Fri, 30 Jun 2023 00:52:47 +0000 http://research-methodology.net/?p=9951 Apple marketing strategy is based on the founder Steve Jobs’s philosophy that customers do not always know what they want. Accordingly, instead of conducting marketing researches to identify customer needs and wants, the multinational technology company prefers to install innovative features and capabilities in their products, making customers to want Apple products. Under the leadership of Tim Cook since 2011 certain aspects of the business such as management style and company’s stance towards CSR have changed. However, the dismissal of marketing research remains to this day. Apple marketing strategy expresses the brand in minimalist, yet highly efficient ways. The world’s largest IT company by revenue is one of the first companies to successfully associate the brand image with being innovative, rebellious and non-conformist. Apple 7Ps of marketing is marked with a particular focus on the product element of the marketing mix and the company’s segmentation targeting and positioning initiatives are aimed at targeting users of premium products. Moreover, marketing communication mix of Apple Inc. places greater emphasis on print and media advertising and personal selling in Apple Stores and the company rarely uses sales promotions as part of its marketing strategy. Generally, Apple marketing strategy integrates the following:   1. Focusing on attractive value proposition. Apple’s value proposition is “beautiful design that works right out of the box with ever-smaller packaging”[1] The world’s largest IT company by revenue has been able to avoid price wars with competitors by emphasizing its unique value proposition in its marketing communication messages. Apple is a unique company in a way that it is a design firm, a media platform, a publishing company, a software powerhouse and a computer manufacturer – all at the same time. Such a position allows the company to communicate its value proposition to target customer segment in a cost-effective manner.…]]> https://research-methodology.net/apple-marketing-strategy-4/ Fri, 30 Jun 2023 00:50:21 +0000 http://research-methodology.net/?p=6528 Apple marketing communication mix explains the company’s stance towards individual elements of the marketing communication mix such as print and media advertising, sales promotions, events and experiences, public relations, direct marketing and personal selling. The main aim behind Apple marketing communications mix is to communicate the marketing message of the brand to the target customer segment through elements listed above. Apple is effective in using elements of the marketing communication mix in an integrated manner to ensure the consistency of the marketing message.   Apple Print and Media Advertising Since its foundation more than 40 years ago Apple has been using print and media advertising extensively to promote the brand in general and new products in particular. Some of the ads by the tech giant have become truly iconic raising the bar for advertisement globally. The following is the list of the most memorable print and media advertising campaigns launched by Apple: “1984” campaign directed by Ridley Scott and first shown during 1984 Super Bowl is widely considered as one of the most successful marketing campaigns of all times “The Quadra Revolution” is 1991 campaign that was a successful attempt by the tech giant to further itself ahead of the competition at the beginning of the digital age of 90s “Misunderstood”, a Christmas ad of 2013 won Emmy Award for the year’s most “Outstanding Commercial.” “40 Years in 40 Seconds” is a viral video that chronicles  40 years of the company in 40 seconds “Meu Bloco na Rua” (2017) is the latest ad released in Brazil for the Rio Carnival, highlighting the iPhone 7 Plus’ new portrait photography mode Apple also uses celebrity endorsements in print and media advertising extensively. In the past Apple’s ‘Think Different’ print and media advertising materials featured the images of innovators and pioneers in different areas…]]> https://research-methodology.net/nvidia-marketing-communication-mix/ Mon, 26 Jun 2023 00:33:25 +0000 https://research-methodology.net/?p=74402 Nvidia marketing communication mix includes the use of various communication channels to transmit the marketing message to the target customer segment. These channels are print and media advertising, sales promotions, events and experiences, public relations and direct marketing.     Nvidia Print and Media Advertising Nvidia uses print and media as an effective advertising platform systematically. Specifically, the multinational technology company runs advertising campaigns on TV and radio channels, as well as magazines and newspapers popular with their target customer segment. Additionally, Nvidia places large billboards in crowded area in large metropolitan cities. The software and fables company also uses viral marketing extensively on popular social media platforms such as Twitter, LinkedIn, and YouTube. Nvidia also uses product placement strategy by Nvidia include a science fiction movie “Blade Runner 2049” released in 2017 and Steven Spielberg film “Ready Player One” released in 2018.   Nvidia Sales Promotions Nvidia uses various sales promotions techniques regularly to increase its revenues. Specifically, the multinational technology company uses the following sales promotions techniques: – Seasonal sales promotions. Nvidia uses seasonal sales promotions to boost its revenues during holidays and festive seasons. Additionally, the company runs promotions during major industry events such as the Consumer Electronics Show or the Game Developers Conference. – Money off coupons. Nvidia does not offer money off coupons to end-users directly, but its distributors use this particular sales promotions technique regularly. – Free gifts. The company offers free gifts occasionally as part of its marketing strategy. For example, in 2023 Nvidia offered Marvel’s Midnight Suns Captain Marvel’sMedieval Marvel Suit free of charge to users of graphics cards GeForce GTX 10 and above. Nvidia Corporation Report contains a full analysis of Nvidia marketing communication mix and Nvidia marketing strategy in general. The report illustrates the application of the major analytical strategic…]]> https://research-methodology.net/nvidia-corporation-report/ Sat, 17 Jun 2023 04:59:53 +0000 https://research-methodology.net/?p=74350 Founded in 1993 by Jensen Huang, Chris Malachowsky and Curtis Priem, Nvidia Corporation is the multinational technology company that aims to solve the world’s visual computing challenges. The GPU maker is the 7th largest company in the world with a market cap of around USD 1 trillion. For fiscal year 2022 the revenue was a record USD 26.91 billion, up 61 percent from USD 16.68 billion a year ago. Gross margins expanded to 64.9 percent, and earnings per share were USD 3.85, up 123 percent from a year ago (Annual Review, 2022) Nvidia business strategy involves benefiting from the first mover advantage, prioritizing performance of products over their costs and pursuing vertical integration. The company’s co-founder and CEO of 30 years Jensen Huang is famous for his charismatic leadership style and his ability to inspire and motivate his team. The multinational technology company has functional and hybrid organizational structure and divides its business practices into various functions such as engineering and product development, supply chain and operations, human resources, finance and accounting and legal and compliance. Nvidia organizational culture integrates the elements of innovation, intellectual honesty, high performance and inclusion and diversity. Within the framework of Ansoff Grow Matrix the company uses all four growth strategies – market penetration, product development, market development and diversification in an integrated manner. The world’s most valuable semiconductor company possesses certain strengths such as global leadership in GPU market, unique position to benefit from the increasing popularity of artificial intelligence (AI) and more than 370 partnerships revolving around self-driving cars. Furthermore, Nvidia possesses advanced R&D capabilities and these allowed the company to reach its current state. At the same time, the software and fables company has serious weaknesses that need to be addressed. At the moment Nvidia depends on a single type of product…]]> https://research-methodology.net/wework-marketing-communication-mix/ Thu, 23 Feb 2023 01:12:28 +0000 https://research-methodology.net/?p=72703 WeWork marketing communication mix comprises communication channels to communicate the marketing message to the target customer segment. These channels are print and media advertising, sales promotions, events and experiences, public relations and direct marketing.     WeWork Print and Media Advertising The global flexible workspace provider uses print and media advertising extensively. The company uses TV, radio, magazines, newspapers, billboards and posters to convey their markeing message to potential customers.  Specifically, WeWork print and media advertisements aim to encourage entrepreneurs and business owners to re-image their workspace to be a flexible and creatively designed to make the work process a highly rewarding experience. Recently, WeWork India started a  brand campaign, ‘Great Inspires Great’, launching a series of three product films featuring their core products ‘On-demand’, ‘Managed Office’, and ‘Space as a Service’[1].   WeWork Sales Promotions Sales promotions can be defined as a marketing strategy where a company uses short-term campaigns to spark interest and create demand for a product, service or other offers. We work is not famous for using various forms of sales promotions techniques. The global flexible workspace provider occasionally offers free gifts as a sales promotion strategy. For example, in 2020 WeWork offered one month trial gift for new All Access subscription members. The global flexible workspace provider does not use seasonal sales promotions, discount vouchers, money off coupons, competitions, discount vouchers, loyalty program sales promotions methods. This is due to nature of products and services the company offers. WeWork Inc. Report contains a full analysis of WeWork marketing communication mix and WeWork marketing strategy in general. The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porter’s Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on WeWork. Moreover, the report contains analyses of WeWork leadership,…]]> https://research-methodology.net/wework-marketing-strategy/ Tue, 21 Feb 2023 03:44:01 +0000 https://research-methodology.net/?p=72648 WeWork marketing strategy is based on the following principles: 1. Effective use of social media marketing. The global flexible workspace provider efficiently uses social media marketing through viral marketing, localized Facebook ads appealing to the needs and wants of the local customer segment. Furthermore, there are many YouTube videos with positive customer testimonials for using WeWork co-working spaces with positive implications on the brand image. 2. Celebrity endorsement. Although the leadership style of the co-founder and former CEO Adam Neumann had proved to be devastating for the company, he was able to engage in celebrity endorsement in cost-effective manner. Celebrities such as Drake, Ashton Kutcher and Hugh Jackman were spotted in WeWork headquarters with positive implications to the brand image. The co-working giant continued with celebrity endorsement even after the departure of Neumann. 3. Focus on the product and place. Within the framework of 7Ps of marketing WeWork focuses on product and place elements of the marketing mix to a greater extend compared to other elements. The global flexible workspace provider offers workspace as a service – creatively designed, furnished, flexible and without long-term commitments. This is the unique selling proposition for WeWork. The co-working giant has a network of 756 locations worldwide, including 277 locations in the US as of December 2021. 4. Effective market segmentation and positioning. The co-working giant uses functional and multi-segment positioning techniques and targets customers mainly in urban areas in 38 countries worldwide. In terms of occupational segmentation criteria WeWork targets self-employed individuals, professionals, senior managers, executives and business owners. 5. Integrated use of marketing communication mix. The co-working and office space operator uses several marketing communication channels such as print and media advertising, sales promotions, events and experiences and public relations in integrated way to communicate marketing message to the target customer segment.…]]> https://research-methodology.net/wework-inc-report/ Sat, 18 Feb 2023 05:42:35 +0000 https://research-methodology.net/?p=72556 Founded in 2010 in Manhattan USA by Adam Neumann and Miguel McKelvey, WeWork Inc. is a global flexible workspace provider that comprises a network of 756 locations in 38 countries. The co-working giant has approximately 590 thousand physical memberships as of December 2021 (Annual Report, 2021). In the US in 2021 WeWork represented approximately 0.5% of all commercial office space and 63% of Fortune 100 companies are WeWork members WeWork’s mission is to empower tomorrow’s world at work. The workspace provider has a business strategy of digitalizing the real estate business and offering space as a service. The company had severe leadership and ethical challenges under controversial co-founder and the first CEO Adam Neumann, but the current CEO Sandeep Mathrani is bringing discipline and maturity to the leadership. The hierarchical organizational structure of the company has allowed Mathrani to turn around the business to a certain extend via reducing operational costs and focusing on the core business. The co-working and office space operator has considerable strengths such as solid international presence, brand recognition and experience in its niche. At the same time, WeWork has certain serious weaknesses that include the absence of profitability and high level of indebtedness. Moreover, WeWork brand image has been severely damaged due to management and ethical issues under the leadership of Adam Neumann as discussed throughout this report. WeWork Inc. Report contains the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porter’s Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on WeWork. Moreover, the report contains analyses of WeWork’s business strategy, leadership and organizational structure and ecosystem. The report also analysis marketing strategy, ecosystem and discusses the issues of corporate social responsibility. 1. Executive Summary 2. Business Strategy 3. Leadership 4. Organisational Structure 5. Organizational Culture…]]> https://research-methodology.net/theory/marketing/7ps-of-marketing/ Sun, 06 Nov 2022 01:30:17 +0000 https://research-methodology.net/?page_id=69968 Marketing mix, also known as 7Ps of marketing includes individual marketing elements that form overall offer to customers. The concept was developed by marketing professor E. Jerome McCarthy and originally published in his book Basic Marketing. A Managerial Approach in 1960.[1] Initially the concept consisted of 4 Ps – product, place, price and promotion. As the field of marketing became more sophisticated additional 3 Ps  – people, process and physical evidence were added by Bitner and Booms[2]. The additional 3Ps are also called ‘service mix Ps’, because they integrate important aspects of services into the marketing mix concept. Furthermore, in 2007 Larry Londre introduced another 2Ps – Partners/Strategic Alliances and Presentation. However, this latest addition has not been widely accepted among marketing researchers and practitioners, thus here we will stick to 7Ps of marketing. Marketing mix is a useful tool to tailor your products and services to the needs and wants of the target customer segment, but it is not a one-stop-shop for developing a comprehensive marketing strategy. A successful marketing strategy needs to address a range of other frameworks such as segmentation targeting and positioning, marketing communication mix and others. Product Element in 7Ps of Marketing Product or a service is the starting point in the marketing mix. Companies need to take into account the following variables, among others when developing new products: In what type of packaging is the product offered? Are products offered in various colours sizes etc.? What design and technical features differentiate the product in the competition? Are products durable and robust enough to appeal to the needs and wants of the target customer segment? What are the levels of quality and functional performance? Can he product be customized to individual users? Is the product easy to use and maintain? Is the product upgraded regularly?   Place…]]> https://research-methodology.net/marketing-communication-mix/ Thu, 27 Oct 2022 00:13:02 +0000 http://research-methodology.net/?p=3882 Defined as a “dialogue between business unit and its present and potential customers that takes place during pre-selling, selling and post-selling stages”[1], marketing communication mix, or promotion mix is considered to be a fundamental aspect of business marketing initiatives. Kotler and Keller (2009)[2] divided marketing communication mix into the following six categories: advertising, sales promotion, events and experiences, public relations and publicity, direct selling and personal selling. 1. Advertising is “a paid non-personal communication about an organisation and its products transmitted to a target audience”[3]. The following are important platforms of print and media advertising: TV Radio Magazines Newspapers Billboards & posters Viral marketing Celebrity endorsement Product placement 2. Sales Promotions is a marketing strategy which involves using temporary campaign or offer to increase interest and demand on products and services. The following are popular sales promotion techniques: Seasonal sales promotions. Businesses may reduce the prices of certain items during holidays and festive seasons such as Christmas holidays. Money off coupons. Customers receive coupons by mail, in store or they cut coupons our of magazines or product packaging to purchase the product next time for lower price. Purchase of a product allows the customer to participate in a game to win a price. Discount vouchers. A voucher that can be used to purchase a product at a reduced price. Free gifts. Customers get an item for free if they purchase a product. Point of sale materials. Use of posters, display stands and other promotional tools to present the product to customers within the shop. Loyalty cards. Possibility for customers to earn points for buying specific products or buying from specific sellers. Accumulated points can be exchanged for goods or other offers. For example, Tesco Clubcard, Sainsbury’s Nectar etc. 3. Events and experiences, as a marketing mix component relate to a…]]>