https://research-methodology.net Necessary knowledge to conduct a business research Sat, 23 Mar 2013 06:18:51 +0000 en-US hourly 1 https://rm-15da4.kxcdn.com/wp-content/uploads/2020/08/cropped-logoBRM-32x32.jpg https://research-methodology.net 32 32 https://research-methodology.net/impact-of-personality-and-decision-making-styles-on-events-organisations-in-uk/ Sun, 22 Jul 2012 13:00:56 +0000 http://research-methodology.net/?p=1427 Effective employment relationships within companies have been recognised to be one of the crucial conditions of succeeding in the marketplace in all industries, including events industy. Therefore, all factors affecting the level of employment relationships within organisations in direct and indirect ways need to be analysed in great detail. Moreover, companies need to promote the factors positively affecting the level of employee relationships at the same time when eliminating the factors with negative effects. Personality can be defined as “the overall profile or combination of stable psychological attributes that capture the uniqueness nature of a person” (Hellriegel and Slocum, 2007, p.42). And “the personality of a person has a bearing on his performance and impression” (Bhatti, 2009, p.3). The nature of personality of an individual has specific impacts on people who interact with that person and the impact is even greater in manager-subordinate type of interactions. According to Adair (2007), the personality of people working in management positions plays significant role in employee motivation, and consequently in achieving organisational aims and objectives.  The author rightly argues that managers with such personality attributes as leadership, compassion and effective communication skills are able to motivate the workforce with minimum use of tangible resources. Likewise, managers whose personalities lack important attributes such as leadership and interpersonal skills are most likely to face challenges in terms of motivating their employees and such a scenario would adversely affect the overall work environment and productivity of the organisation. The issue of the personality of managers has even greater implications in the context of event organisations in UK. This is because the successful organisation of special events depends on the level of motivation and enthusiasm of events participants in general, and event staff and volunteers in particular (Matthews, 2008). Moreover, such elements as creativity and originality play…]]> https://research-methodology.net/quality-issues-in-special-events-management/ Sun, 22 Jul 2012 12:39:00 +0000 http://research-methodology.net/?p=1419 It has been established that “special events are widely recognised as being a growth sector of the tourism industry with potential to generate substantial economic benefit for the city, township or region involved” (Tonge, 2010, p.5). Therefore, it is important to explore the quality issues associated with special event management in order to maximise the economic benefits of special events in various levels. According to Tum et al (2006) the management of special events can be distinguished from many other types of businesses with increased level of influence of human factor on the success of special events, as well as, the increased probability of occurrence of unforeseen circumstances. This situation makes ensuring the high quality in special events a challenging task to accomplish and assigns extra responsibilities for special event managers. Both, special event researchers and practitioners agree about the importance of quality in the provision of special events in a successful manner. Allen (2010) links the increasing importance of quality in special events to dramatically intensifying level of competition in the marketplace. According to ‘UK Events Market Trends Survey’ conducted by industry association Eventia, 1.3 million events have been staged during the year of 2010 and the market size for the year is estimated to be 16.3 billion GBP (Quainton, 2011, online). Such intense level of competition leaves special event companies searching for competitive edge in order to survive in the marketplace and providing high level of services has been acknowledged as one of the most effective sources of competitive edge. Some of the challenges faced by service organisations in general, and special events organisers in particular directly relate to the nature of the business and are not shared by the businesses operating in manufacturing industry. Specifically, it has been stated that “the definitions that aimed to describe services…]]> https://research-methodology.net/crisis-management-in-event-marketing-and-communication/ Sun, 15 Jul 2012 11:29:22 +0000 http://research-methodology.net/?p=1315 There are no arguments amongst special events industry researchers and practitioners that the success of special events depends on the level of effectiveness of marketing and overall management. However, the role of crisis management is greater in special events than a range of other businesses because special events are associated with unforeseen circumstances in a greater extend (Matthews, 2008).  It has been stated that “crisis management starts with avoiding action, keeping your finger on the pulse so that as soon as the pace hots up – at the first signs of the beginning of a crisis slide – you can take pre-emptive action” (Armstrong, 2008, p.162). This article represents a brief literature review on the topic of crisis management in the management and marketing of special events and addresses the most important aspects of the issue on the basis of secondary data research. The majority of authors who have contributed to the research area in a significant way have offered their own version of definition of its main terms. Crisis management has been defined as “preparation for low-probability or unexpected events that could threaten an organisation’s viability, reputation, or profitability” (Pride and Ferrell, 2008, p.455). An alternative definition of crisis management is offered by Lamb et al (2008) in a way that it is “the coordinated effort to handle the effects of unfavourable publicity, ensuring fast and accurate communication in times of emergency” (Lamb et al, 2008, p.527). On the other hand, some authors (e.g., Bowdin et al, 2006, Glaesser, 2006, and Tong, 2010) have attempted to define the functions of crisis management and offered viewpoints like “crisis management as an institution refers to the group of persons who are responsible for crisis management activities. They are the dominant bearer of the functional crisis management” (Glaesser, 2006, p.21).   The…]]> https://research-methodology.net/special-event-evaluation-concepts-and-methods/ Sat, 14 Jul 2012 14:32:26 +0000 http://research-methodology.net/?p=1301 There are numerous event evaluation concepts and methods that have been suggested by authors. According to Allen (2002) economic performance of any event can be considered as a primary indicator of its success if analysed from the perspective of various stakeholders. The preference to economic performance of the event as the main success measure is also given by Silvers (2008), and Tum et al (2006). The following event evaluation measures according to types of events have been proposed by one of the respected scholars in events industry Getz (2000): Firstly, Economic Development and Tourism a)         Market share of specific event or events sector in a specific region needs to be analysed. b)         Economic impact of the event, including the level of employment opportunities for people c)         Sustainability of events. Self-supporting aspect of events can be stated to be the foundation of this specific event success measure d)         Competitive advantage of events compared to the events in different locations can also be stated as success measure e)         Image improvement side of the event, together with the scale and the scope of publicity that was attracted by the event. f)         Rate of habitation of the event. This measure includes assisting hotel and transportation business in the region, as well as assistance provided to local residents. 2.         Community a)         The intensity of political support the event was able pull off and the level of local attendance b)         Willingness of attendants to pay for the event c)         The level of volunteer support that the event was able to generate d)         The accomplishment of the event in of developing the spirit of community and pride in various stakeholders 3.         Art and Culture a)         The accomplishment of the event in advertising and developing local talent b)         The success the event was able to achieve in providing…]]> https://research-methodology.net/importance-of-symbolism-and-consumption-in-relation-to-events-and-tourist-destinations/ Wed, 04 Jul 2012 22:00:04 +0000 http://research-methodology.net/?p=1030 Symbol has been defined by Smith (2009) as a material object, written sign or something invisible that is used to represent something else. “The idea of ‘binding a matter with the matter’s image” is one that speaks to a more visceral aspect of symbolism and suggests a dimension of relational meaning for symbols that can play no comparable role in our understanding of a simple phonetic latter in the modern sense” (Scranton, 2010, p.47). According to Brodskaya (2007) in literature symbolism can be in forms of damnation, salvation, and reincarnation. Currently symbols are used for commercials purposes as well by many companies through associating their brands with a particular symbol or logo. Consumption can be interpreted as buying, using and interpretation of things (Aldridge, 2003) and in this sense it is a different term from a traditional economic definition of consumption. “Consumption involves consuming ideas, images on television and in advertisements” (Bocock, 1993, p.33). There are debates about the role and scope of the notion of consumption, but generally, many researchers agree on the current meaning of consumption in a way that modern identities are structured around the experience of consumption (Dunn, 1998). An interesting point relating to the issue of consumption is that it is very difficult for people to distinguish their ‘true’ and ‘false’ needs. True needs are air, water, food, sleep, and sex, without which it is impossible to live and people have to ‘consume’ them regularly, whereas ‘false’ needs are the ones created by marketing professionals, which makes people want to ‘consume’ their products or services. For instance, thirst for Coca Cola is a ‘false’ consumption need created by marketers. This is possible because people tend to express their desire through their consumption patterns. For example, if an individual desires to become a senior level executive,…]]>